Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Intangibles

v2.4.0.6
Goodwill and Intangibles
9 Months Ended
Sep. 29, 2012
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangibles

Note 5 – Goodwill and Intangibles

The Company evaluates goodwill for impairment on an annual basis or more frequently if events or circumstances occur that would indicate a reduction in fair value. As of September 29, 2012, there was no change to the Company’s reporting unit and no events or circumstances occurred that would indicate an impairment of goodwill based on the excess of estimated fair value over carrying value for our reporting unit.

The carrying value of goodwill remained unchanged during the thirty-nine weeks ended September 29, 2012 (in thousands):

 

         

Balance at December 31, 2011

  $ 18,854  

Change in goodwill

    —    
   

 

 

 

Balance at September 29, 2012

  $ 18,854  
   

 

 

 

 

Intangible assets, excluding goodwill, consisted of the following at September 29, 2012 and December 31, 2011 (in thousands):

 

                                                         
          September 29, 2012     December 31, 2011  
    Useful Life     Gross
Carrying
Amount
    Accum.
Amort.
    Net
Carrying
Amount
    Gross
Carrying
Amount
    Accum.
Amort.
    Net
Carrying
Amount
 

Intangible assets subject to amortization:

                                                       

Websites

    5 years     $ 2,035     $ (1,306 )   $ 729     $ 2,035     $ (1,001 )   $ 1,034  

Internet platform intellectual property

    10 months       —         —         —         4,300       (4,300 )     —    

Product design intellectual property

    9 years       2,750       (645 )     2,105       2,750       (416 )     2,334  

Customer relationships

    4 years       2,050       (1,096 )     954       2,050       (712 )     1,338  

Assembled workforce

    7 years       504       (361 )     143       481       (275 )     206  

Favorable lease

    2.5 years       78       (78 )     —         78       (56 )     22  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Sub-Total

            7,417       (3,486 )     3,931       11,694       (6,760 )     4,934  

Intangible assets not subject to amortization:

                                                       

Domain and trade names

    Indefinite life       5,066       —         5,066       5,050       —         5,050  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

          $ 12,483     $ (3,486 )   $ 8,997     $ 16,744     $ (6,760 )   $ 9,984  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

During the thirty-nine weeks ended September 29, 2012, the Company incurred legal protection costs for certain domain and trade names of $16,000 which was allocated to intangible assets not subject to amortization. During the thirty-nine weeks ended October 1, 2011, the Company purchased certain domain and trade names in the amount of $63,000, which was allocated to intangible assets not subject to amortization.

The Company did not note events or changes in circumstances indicating that the carrying value of our intangible assets may not be recoverable during the thirty-nine weeks ended September 29, 2012 and October 1, 2011, therefore, no impairment loss was recognized on intangible assets for the periods then ended.

Intangible assets subject to amortization are expensed on a straight-line basis. Amortization expense relating to intangible assets for the thirteen weeks ended September 29, 2012 and October 1, 2011 was $0.3 million and $0.3 million, respectively. Amortization expense relating to intangible assets for the thirty-nine weeks ended September 29, 2012 and October 1, 2011 was $1.0 million and $3.3 million, respectively.

The following table summarizes the future estimated annual amortization expense for these assets over the next five years, as of September 29, 2012 (in thousands):

 

         

2013

  $ 1,300  

2014

    988  

2015

    454  

2016

    306  

2017

    681  

Thereafter

    202  
   

 

 

 

Total

  $ 3,931