| Summary of intangibles, excluding goodwill |
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June 30, 2012 |
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December 31, 2011 |
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(unaudited) |
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Useful Life |
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Gross
Carrying
Amount |
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Accum.
Amort. |
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Net
Carrying
Amount |
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Gross
Carrying
Amount |
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Accum.
Amort. |
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Net
Carrying
Amount |
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Intangible assets subject to amortization:
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Websites
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5 years |
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$ |
2,035 |
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$ |
(1,204 |
) |
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$ |
831 |
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$ |
2,035 |
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$ |
(1,001 |
) |
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$ |
1,034 |
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Internet platform intellectual property
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10 months |
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— |
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— |
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— |
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4,300 |
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(4,300 |
) |
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— |
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Product design intellectual property
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9 years |
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2,750 |
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(569 |
) |
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2,181 |
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2,750 |
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(416 |
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2,334 |
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Customer relationships
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4 years |
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2,050 |
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(972 |
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1,078 |
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2,050 |
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(712 |
) |
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1,338 |
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Assembled workforce
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7 years |
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|
497 |
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(332 |
) |
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165 |
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481 |
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(275 |
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206 |
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Favorable lease
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2.5 years |
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|
78 |
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(74 |
) |
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4 |
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78 |
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(56 |
) |
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22 |
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Sub-Total
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7,410 |
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(3,151 |
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4,259 |
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11,694 |
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(6,760 |
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4,934 |
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Intangible assets not subject to amortization:
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Domain and trade names
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Indefinite life |
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5,066 |
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— |
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5,066 |
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5,050 |
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— |
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5,050 |
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Total
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$ |
12,476 |
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$ |
(3,151 |
) |
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$ |
9,325 |
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$ |
16,744 |
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$ |
(6,760 |
) |
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$ |
9,984 |
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