Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Intangibles

v2.4.0.6
Goodwill and Intangibles
6 Months Ended
Jun. 30, 2012
Goodwill and Intangibles [Abstract]  
Goodwill and Intangibles

Note 5 – Goodwill and Intangibles

The Company evaluates goodwill for impairment on an annual basis or more frequently if events or circumstances occur that would indicate a reduction in fair value. As of October 31, 2011, the Company performed its annual impairment test and the excess of fair value estimates over carrying value for our reporting unit was approximately $50 million. Based on its analysis, there would have to be a 38% decrease in the estimated fair value of the reporting unit to fail step 1. As of June 30, 2012, there was no change to the Company’s reporting unit and no events or circumstances occurred that would indicate an impairment of goodwill based on the excess of estimated fair value over carrying value for our reporting unit.

The carrying value of goodwill remained unchanged during the twenty-six weeks ended June 30, 2012 (in thousands):

 

         
(unaudited)      

Balance at December 31, 2011

  $ 18,854  

Change in goodwill

    —    
   

 

 

 
   

Balance at June 30, 2012

  $ 18,854  
   

 

 

 

As of June 30, 2012, the accumulated impairment loss on goodwill was $4.4 million (recorded in 2008).

During the twenty-six weeks ended June 30, 2012, the Company incurred legal protection costs for certain domain and trade names of $16,000 which was allocated to intangible assets not subject to amortization. During the twenty-six weeks ended July 2, 2011, the Company purchased certain domain and trade names in the amount of $48,000, which was allocated to intangible assets not subject to amortization.

The Company did not note events or changes in circumstances indicating that the carrying value of our intangible assets may not be recoverable during the twenty-six weeks ended June 30, 2012 and July 2, 2011, therefore, no impairment loss was recognized on intangible assets as of the periods then ended.

 

Intangible assets subject to amortization are expensed on a straight-line basis. Amortization expense relating to intangible assets for the thirteen weeks ended June 30, 2012 and July 2, 2011 was $0.3 million and $1.4 million, respectively. Amortization expense relating to intangible assets for the twenty-six weeks ended June 30, 2012 and July 2, 2011 was $0.7 million and $3.0 million, respectively.

Intangibles, excluding goodwill, consisted of the following at June 30, 2012 and December 31, 2011 (in thousands):

 

                                                         
          June 30, 2012     December 31, 2011  
          (unaudited)                    
    Useful Life     Gross
Carrying
Amount
    Accum.
Amort.
    Net
Carrying
Amount
    Gross
Carrying
Amount
    Accum.
Amort.
    Net
Carrying
Amount
 

Intangible assets subject to amortization:

                                                       

Websites

    5 years     $ 2,035     $ (1,204 )   $ 831     $ 2,035     $ (1,001 )   $ 1,034  

Internet platform intellectual property

    10 months       —         —         —         4,300       (4,300 )     —    

Product design intellectual property

    9 years       2,750       (569 )     2,181       2,750       (416 )     2,334  

Customer relationships

    4 years       2,050       (972 )     1,078       2,050       (712 )     1,338  

Assembled workforce

    7 years       497       (332 )     165       481       (275 )     206  

Favorable lease

    2.5 years       78       (74 )     4       78       (56 )     22  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
               

Sub-Total

            7,410       (3,151 )     4,259       11,694       (6,760 )     4,934  

Intangible assets not subject to amortization:

                                                       

Domain and trade names

    Indefinite life       5,066       —         5,066       5,050       —         5,050  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
               

Total

          $ 12,476     $ (3,151 )   $ 9,325     $ 16,744     $ (6,760 )   $ 9,984  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

The following table summarizes the future estimated annual amortization expense for these assets over the next five years, as of June 30, 2012 (in thousands):

 

         
(unaudited)      

2013

  $ 1,316  

2014

    1,089  

2015

    600  

2016

    307  

2017

    306  

Thereafter

    641  
   

 

 

 
   

Total

  $ 4,259