Quarterly report pursuant to Section 13 or 15(d)

Intangible Assets

v2.4.0.8
Intangible Assets
9 Months Ended
Sep. 28, 2013
Goodwill And Intangible Assets Disclosure [Abstract]  
Intangible Assets

Note 5 – Intangible Assets

Intangible assets consisted of the following at September 28, 2013 and December 29, 2012:

 

            September 28, 2013      December 29, 2012  
     Useful Life      Gross
Carrying
Amount
     Accumulated
Amort. and
Impairment
    Net
Carrying
Amount
     Gross
Carrying
Amount
     Accum.
Amort. and
Impairment
    Net
Carrying
Amount
 

Intangible assets subject to amortization:

                  

Websites

     5 years       $ —         $ —        $ —         $ 2,035       $ (2,035   $ —     

Internet platform intellectual property

     10 months         —           —          —           4,300         (4,300     —     

Product design intellectual property (1)

     4 years         2,750         (1,778     972         2,750         (722     2,028   

Customer relationships

     4 years         —           —          —           2,050         (2,050     —     

Assembled workforce

     7 years         —           —          —           512         (512     —     

Favorable lease

     2.5 years         —           —          —           78         (78     —     

Domain and trade names (2)

     10 years         1,199         (488     711         5,067         (3,868     1,199   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Total

      $ 3,949       $ (2,266   $ 1,683       $ 16,792       $ (13,565   $ 3,227   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

 

(1)  During the second quarter of 2013, based on its impairment analysis, the Company changed the estimated useful life for product design and intellectual property from 9 years to 4 years.
(2)  Prior to the fourth quarter of 2012, domain and trade names had an indefinite useful life. During the fourth quarter of 2012, after an impairment charge was recognized, the gross carrying amount was based on the fair value of the domain and trade names and the Company determined an estimated useful life of 10 years.

During the second quarter of 2013, the Company recognized impairment losses on product design intellectual property and certain domain and trade names for $838 and $407, respectively. The impairment charges were primarily the result of lower sales and gross margin. Given the indicators of impairment, the Company utilized the Royalty Savings method in determining the fair values using a discount rate of 14.5% and royalty rate of 1.0% and 0.1% for product design intellectual property, and domain and trade names, respectively. For the product design intellectual property, we utilized the Royalty Savings method rather than the Cost method in determining the fair value. The decrease in future cash flows resulted in these assets being impaired, as their carrying values exceeded the fair value. As of September 28, 2013, the Company’s intangible assets subject to amortization did not indicate a potential impairment under the provisions of ASC 360. The Company did not recognize impairment loss on intangible assets subject to amortization for the thirty-nine weeks ended September 29, 2012.

Intangible assets subject to amortization are expensed on a straight-line basis. Amortization expense relating to intangibles assets for the thirteen weeks ended September 28, 2013 and September 29, 2012 was $86 and $331, respectively. Amortization expense relating to intangibles assets for the thirty-nine weeks ended September 28, 2013 and September 29, 2012 was $299 and $1,012, respectively.

 

The following table summarizes the future estimated annual amortization expense for these assets over the next five years:

 

2013

   $ 84   

2014

     336   

2015

     336   

2016

     336   

2017

     207   

Thereafter

     384   
  

 

 

 

Total

   $ 1,683