Quarterly report pursuant to Section 13 or 15(d)

Goodwill And Intangibles

v2.4.0.6
Goodwill And Intangibles
3 Months Ended
Mar. 31, 2012
Goodwill And Intangibles [Abstract]  
Goodwill And Intangibles

Note 5 – Goodwill and Intangibles

The Company evaluates goodwill for impairment on an annual basis or more frequently if events or circumstances occur that would indicate a reduction in fair value. As of October 31, 2011, the Company performed its annual impairment test and the excess of fair value estimates over carrying value for our reporting unit was approximately $50 million. Based on its analysis, there would have to be a 38% decrease in the estimated fair value of the reporting unit to fail step 1. As of March 31, 2012, there was no change to the Company's reporting unit and no events or circumstances occurred that would indicate an impairment of goodwill based on the excess of estimated fair value over carrying value for our reporting unit.

 

The carrying value of goodwill remained unchanged during the thirteen weeks ended March 31, 2012 (in thousands):

 

(unaudited)       

Balance at December 31, 2011

   $ 18,854   

Change in goodwill

     —     
  

 

 

 

Balance at March 31, 2012

   $ 18,854   
  

 

 

 

As of March 31, 2012, the accumulated impairment loss on goodwill was $4.4 million (recorded in 2008).

During the thirteen weeks ended March 31, 2012, the Company incurred legal protection costs for certain domain and trade names of $16,000, which was allocated to intangible assets not subject to amortization. During the thirteen weeks ended April 2, 2011, the Company did not purchase or incur costs related to intangible assets.

The Company did not note events or changes in circumstances indicating that the carrying value of our intangible assets may not be recoverable during the thirteen weeks ended March 31, 2012 and April 2, 2011, therefore, no impairment loss was recognized on intangible assets as of the periods then ended.

Intangible assets subject to amortization are expensed on a straight-line basis, except for the internet platform intellectual property which was amortized on an accelerated basis. Amortization expense relating to intangible assets for the thirteen weeks ended March 31, 2012 and April 2, 2011 was $0.3 million and $1.6 million, respectively.

Intangibles, excluding goodwill, consisted of the following at March 31, 2012 and December 31, 2011 (in thousands):

 

            March 31, 2012      December 31, 2011  
            (unaudited)         
     Useful Life      Gross
Carrying
Amount
     Accum.
Amort.
    Net
Carrying
Amount
     Gross
Carrying
Amount
     Accum.
Amort.
    Net
Carrying
Amount
 

Intangible assets subject to amortization:

                  

Websites

     5 years       $ 2,035       $ (1,103   $ 932       $ 2,035       $ (1,001   $ 1,034   

Internet platform intellectual property

     10 months         —           —          —           4,300         (4,300     —     

Product design intellectual property

     9 years         2,750         (493     2,257         2,750         (416     2,334   

Customer relationships

     4 years         2,050         (840     1,210         2,050         (712     1,338   

Assembled workforce

     7 years         490         (303     187         481         (275     206   

Favorable lease

     2.5 years         78         (66     12         78         (56     22   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Sub-Total

        7,403         (2,805     4,598         11,694         (6,760     4,934   

Intangible assets not subject to amortization:

                  

Domain and trade names

     Indefinite life         5,066         —          5,066         5,050         —          5,050   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Total

      $ 12,469       $ (2,805   $ 9,664       $ 16,744       $ (6,760   $ 9,984   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

 

The following table summarizes the future estimated annual amortization expense for these assets over the next five years, as of March 31, 2012 (in thousands):

 

(unaudited)       

2013

   $ 1,335   

2014

     1,250   

2015

     672   

2016

     306   

2017

     306   

Thereafter

     729   
  

 

 

 

Total

   $ 4,598