Quarterly report pursuant to Section 13 or 15(d)

Intangible Assets

v2.4.0.8
Intangible Assets
6 Months Ended
Jun. 29, 2013
Intangible Assets [Abstract]  
Intangible Assets

Note 5 – Intangible Assets

Intangible assets consisted of the following at June 29, 2013 and December 29, 2012:

 

                                                         
          June 29, 2013     December 29, 2012  
    Useful Life     Gross
Carrying
Amount
    Accumulated
Amort. and
Impairment
    Net
Carrying
Amount
    Gross
Carrying
Amount
    Accum.
Amort. and
Impairment
    Net
Carrying
Amount
 

Intangible assets subject to amortization:

                                                       

Websites

    5 years     $ —       $ —       $ —       $ 2,035     $ (2,035   $ —    

Internet platform intellectual property

    10 months       —         —         —         4,300       (4,300     —    

Product design intellectual property (1)

    4 years       2,750       (1,713     1,037       2,750       (722     2,028  

Customer relationships

    4 years       —         —         —         2,050       (2,050     —    

Assembled workforce

    7 years       —         —         —         512       (512     —    

Favorable lease

    2.5 years       —         —         —         78       (78     —    

Domain and trade names ( 2 )

    10 years       1,199       (467     732       5,067       (3,868     1,199  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

          $ 3,949     $ (2,180   $ 1,769     $ 16,792     $ (13,565   $ 3,227  
           

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(1) 

During the second quarter of 2013, based on the impairment analysis, the Company changed its estimated useful life for product design and intellectual property from 9 years to 4 years.

( 2 ) 

Prior to the fourth quarter of 2012, domain and trade names had an indefinite useful life. During the fourth quarter of 2012, after an impairment charge was recognized, the gross carrying amount was based on the fair value of the domain and trade names and the Company determined an estimated useful life of 10 years.

 

During the second quarter of 2013, the Company recognized impairment losses on product design intellectual property and certain domain and trade names for $838 and $407, respectively. The impairment charges were primarily the result of lower sales and gross margin. Given the indicators of impairment, the Company utilized the Royalty Savings method in determining the fair values. The decrease in future cash flows resulted in these assets being impaired, as their carrying values exceeded the fair value. The Company did not recognize impairment loss on product design intellectual property and domain and trade names for the twenty-six weeks ended June 30, 2012. Refer to “Note 1- Summary of Significant Accounting Policies and Nature of Operations” and “Note 3 – Fair Value Measurements” for additional details.

Intangible assets subject to amortization are expensed on a straight-line basis. Amortization expense relating to intangibles assets for the thirteen weeks ended June 29, 2013 and June 30, 2012 was $107 and $341, respectively. Amortization expense relating to intangibles assets for the twenty-six weeks ended June 29, 2013 and June 30, 2012 was $213 and $681, respectively.

The following table summarizes the future estimated annual amortization expense for these assets over the next five years:

 

         

2013

  $ 168  

2014

    336  

2015

    336  

2016

    336  

2017

    207  

Thereafter

    386  
   

 

 

 

Total

  $ 1,769