Condensed Consolidated Statements Of Operations (USD $) In Thousands, except Share data |
3 Months Ended | 9 Months Ended | ||||||||||
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Oct. 01, 2011 |
Oct. 02, 2010 |
Oct. 01, 2011 |
Oct. 02, 2010 |
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| Condensed Consolidated Statements Of Operations [Abstract] | ||||||||||||
| Net sales | $ 78,593 | $ 72,349 | $ 249,839 | $ 181,828 | ||||||||
| Cost of sales | 54,248 | [1] | 48,342 | [1] | 166,664 | [1] | 119,617 | [1] | ||||
| Gross profit | 24,345 | 24,007 | 83,175 | 62,211 | ||||||||
| Operating expenses: | ||||||||||||
| Marketing | 14,002 | [2] | 11,145 | [2] | 41,953 | [2] | 25,496 | [2] | ||||
| General and administrative | 9,096 | [2] | 8,156 | [2] | 25,739 | [2] | 20,288 | [2] | ||||
| Fulfillment | 4,449 | [2] | 4,102 | [2] | 14,048 | [2] | 10,269 | [2] | ||||
| Technology | 1,676 | [2] | 1,665 | [2] | 5,531 | [2] | 3,841 | [2] | ||||
| Amortization of intangibles | 338 | 919 | 3,328 | 1,164 | ||||||||
| Total operating expenses | 29,561 | 25,987 | 90,599 | 61,058 | ||||||||
| (Loss) income from operations | (5,216) | (1,980) | (7,424) | 1,153 | ||||||||
| Other income (expense): | ||||||||||||
| Other income | 201 | 134 | 279 | 185 | ||||||||
| Interest expense | (291) | (214) | (758) | (214) | ||||||||
| Total other expense, net | (90) | (80) | (479) | (29) | ||||||||
| (Loss) income before income taxes | (5,306) | (2,060) | (7,903) | 1,124 | ||||||||
| Income tax provision | 2 | 10,979 | 215 | 12,154 | ||||||||
| Net loss | $ (5,308) | $ (13,039) | $ (8,118) | $ (11,030) | ||||||||
| Basic net loss per share | $ (0.17) | $ (0.43) | $ (0.27) | $ (0.36) | ||||||||
| Diluted net loss per share | $ (0.17) | $ (0.43) | $ (0.27) | $ (0.36) | ||||||||
| Shares used in computation of basic net loss per share | 30,571,472 | 30,357,988 | 30,521,529 | 30,225,194 | ||||||||
| Shares used in computation of diluted net loss per share | 30,571,472 | 30,357,988 | 30,521,529 | 30,225,194 | ||||||||
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- Definition Fulfillment costs consist primarily of payroll and related costs associated with our warehouse employees and our purchasing group, facility rent, building maintenance, depreciation and other costs associated with inventory management and our wholesale operations. Fulfillment costs also include amounts paid to third parties that assist us in fulfillment and customer service operations.
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- Definition Technology expense consists primarily of payroll and related expenses of our information technology personnel, the cost of hosting our servers, communications expenses and internet connectivity costs, computer support and software development.
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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Sum of operating profit and nonoperating income or expense before Income or Loss from equity method investments, income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition The sum of the current income tax expense or benefit and the deferred income tax expense or benefit pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The cost of borrowed funds accounted for as interest that was charged against earnings during the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense.
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- Details
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- Definition The net result for the period of deducting operating expenses from operating revenues.
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- Definition The net amount of other income and expense amounts, the components of which are not separately disclosed on the income statement, resulting from ancillary business-related activities (that is, excluding major activities considered part of the normal operations of the business) also known as other nonoperating income (expense) recognized for the period. Such amounts may include: (a) dividends, (b) interest on securities, (c) net gains or losses on securities, (d) unusual costs, (e) gains or losses on foreign exchange transactions, and (f) miscellaneous other income and expense items. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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