Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Intangibles

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Goodwill and Intangibles
6 Months Ended
Jul. 02, 2011
Goodwill and Intangibles  
Goodwill and Intangibles

Note 6—Goodwill and Intangibles

The following table summarizes the change in our goodwill during the twenty-six weeks ended July 2, 2011 as follows (in thousands):

 

Balance at January 1, 2011

   $ 17,137   

Change in goodwill

     207   
  

 

 

 

Balance at July 2, 2011

   $ 17,344   
  

 

 

 

During the thirteen weeks ended July 2, 2011, the Company recorded goodwill adjustments of $207 (in thousands) related to the settlement amount that the Company received from the shareholders of WAG for the negative working capital amount of WAG on the date of the Acquisition. During the twenty-six weeks ended July 2, 2011, no additional goodwill was recorded.

The Company evaluates goodwill for impairment on an annual basis or more frequently if events or circumstances occur that would indicate a reduction in fair value. As of October 31, 2010, the Company performed its annual impairment test and the excess of fair value estimates over carrying value for our reporting unit was approximately $187 million. Based on its analysis, there would have to be a 65% decrease in the fair value of the reporting unit to fail step 1. During the twenty-six weeks ended July, 2, 2011, there was no change to the Company's reporting unit and no events or circumstances occurred that would indicate a reduction in fair value. The accumulated impairment loss on goodwill was $4.4 million as of July 2, 2011 and January 1, 2011.

Intangibles subject to amortization are expensed on a straight-line basis. Amortization expense relating to intangibles totaled $1,363 and $2,990 (in thousands) for the thirteen and twenty-six weeks ended July 2, 2011, respectively. Amortization expense relating to intangibles totaled $124 and $245 (in thousands) for the thirteen and twenty-six weeks ended July 3, 2010, respectively. During the thirteen and twenty-six weeks ended July 2, 2011, the Company purchased certain domain and trade names for a purchase price of $22 (in thousands) and $48 (in thousands), respectively. All of these assets were allocated to intangible assets not subject to amortization.

 

Intangibles, excluding goodwill, consisted of the following at July 2, 2011 and January 1, 2011 (in thousands):

 

     Useful Life      July 2, 2011      January 1, 2011  
      Gross
Carrying
Amount
     Accum.
Amort.
    Net
Carrying
Amount
     Gross
Carrying
Amount
     Accum.
Amort.
    Net
Carrying
Amount
 

Intangible assets subject to amortization:

                  

Websites

     5 years       $ 2,035       $ (798   $ 1,237       $ 2,035       $ (594   $ 1,441   

Internet platform intellectual property (1)

     10 months         4,300         (4,300     —           4,300         (1,984     2,316   

Product design intellectual property (1)

     9 years         2,750         (265     2,485         2,750         (116     2,634   

Customer relationships (1)

     4 years         2,050         (455     1,595         2,050         (197     1,853   

Assembled workforce

     7 years         483         (228     255         478         (182     296   

Favorable lease (1)

     2.5 years         78         (31     47         78         (14     64   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Sub-Total

        11,696         (6,077     5,619         11,691         (3,087     8,604   

Intangible assets not subject to amortization:

                  

Domain and trade names (2)

     Indefinite life         10,162         —          10,162         10,114         —          10,114   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

Total

      $ 21,858       $ (6,077   $ 15,781       $ 21,805       $ (3,087   $ 18,718   
     

 

 

    

 

 

   

 

 

    

 

 

    

 

 

   

 

 

 

(1) Includes the intangible assets acquired in connection with the Acquisition.
(2) Includes domain names assigned a value of $8.2 million purchased in connection with the Acquisition.

The following table summarizes the future estimated amortization expense for these assets over the next five years (in thousands):

 

2011

   $ 675   

2012

     1,344   

2013

     1,281   

2014

     881   

2015

     303   

Thereafter

     1,135   
  

 

 

 

Total

   $ 5,619