As Ford introduced variants of the 2021 Bronco SUV, the official pricing scheme for the lineup has also been revealed. Based on the price schedule shared by the automaker, the models bearing the revived nameplate are a little more expensive compared to their segment rival, the Jeep Wrangler.
The base price of the two-door Bronco starts at $29,995, inclusive of the $1,495 mandatory destination charge, while the four-door variant costs $34,695, also inclusive of the destination fee.
After the entry-level trim come four other different packages: Mid, High, Lux, and Sasquatch. The Sasquatch Package features several off-road-ready accessories such as an electronic-locking front and rear axles and Bilstein shocks. And unlike the three other packages, Sasquatch is offered on the base trim.
The High Package mainly includes a 12-inch touchscreen and active safety features, the same features that are also included in the Lux Package with the addition of a 10-speaker Bang & Olufsen audio system and a heated steering wheel among others.
Ford has not released the pricing for the packages, although it’s expected to be revealed soon.
A notch higher than the base trim is the Big Bend variant that sports carbon-gray accents on the exterior and some leather accouterments inside. It also has a total of six “go over all types of terrain” or GOAT modes (one more than the base trim), as well as LED fog lamps, and 17-inch wheels.
Next to the Big Bend is the Black Diamond, which Ford says is targeted at more off-road-focused buyers. It comes with powder-coated steel rear bumpers, rock rails, bash plates, a hose-put marine-grade vinyl interior, 17-inch wheels, and 265/70 tires. The Mid and Sasquatch packages can also be added for additional specs.
Fourth in line is the Outer Banks trim, which is geared towards everyday usability. It’s basically a combination of the Big Bend Trim and the Mid Package with 18-inch wheels and 255/75 tires. It can be dressed up with the High, Lux, or Sasquatch packages.
For the Wildtrak, buyers get a Bronco version of the popular Raptor with a turbocharged 2.7-liter V6 and seven GOAT modes. The Sasquatch package is offered as standard equipment while the 4×4 system with on-demand function is offered as an option.
Next to it is the Badlands trim, which is the Bronco’s answer to the Rubicon trail. It features accessories found in the Big Bend trim alongside a Badlands-specific suspension, a front sway bar that disconnects, and seven GOAT modes.
Topping the range is the First Edition trim that has all the best things found in each of the six other variants. This one is sold out at the moment, but Ford may decide to re-open reservation slots again soon.
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