For 14 years now, Toyota has not given the Tundra a major overhaul having several updates from the time it was launched. But at a time when manufacturers are announcing design changes and tech improvements to their models left and right, this is a step backward. Especially since major competition has long overtaken the full-size truck.
In an effort to bring the Tundra back to its former glory, Toyota announced it will be releasing an all-new third-generation. News about the plans was enough to get dealerships across the country excited.
In 2020, Toyota sold just over 109,000 units of the Tundra, a decrease of about two percent from its sales during the same period in 2019. For the coming generation of the truck, it looks like the automaker is working hard to make it more impressive to buyers.
“From everything that they’re telling us, we’re going to have best in class,” Robby Findlay, chairman of Toyota’s National Dealer Advisory Council told Automotive News. “I mean, we’re going to have a world-beater, and it’s going to be fun to really go toe-to-toe with the domestic trucks.”
The 2022 Tundra is expected to ride on the brand’s TNGA-F platform and will be powered by a twin-turbocharged V6 engine instead of the 5.7-liter naturally aspirated V8. In terms of design, a recent rendering that made it to the news is also said to be close to the final-production version.
Whether the upcoming Tundra will be able to surpass the Ford F-150, Ram 1500, as well as the refreshed versions of the Chevrolet Silverado and GMC Sierra, however, remains to be seen. Although Toyota has decades of experience in building trucks with off-roading capability, the Tundra will have to be able to convince customers to stick with the brand, especially with the expected hike in the starting price.
“I don’t think we realize that with all the new bells and whistles and powertrain, we’re going to be in a different payment range, and so we may lose some of those loyal Tundra customers,” Finlay shared. “But I’m still excited at what Toyota is going to offer out there. It’s going to be unbelievable.”
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