Hummer Revival Planned for 2021

At a time when General Motors announced its plans for a bankruptcy restructuring and a lot of Americans were dumping their SUVs for smaller and more efficient cars, the automaker was forced to drop the ax on one of its famed models–the Hummer.

But a decade after the iconic nameplate was discontinued, when crossovers and SUVs are in the limelight once more, GM is reportedly working on bringing back the Hummer name, starting with an electric pickup to be built in 2021.

According to Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions, GM is resurrecting the Hummer moniker for the company’s first electric pickup. This statement is seconded by a report published by Detroit News, which also cited GM’s plans to build an electric Cadillac Escalade and GMC Sierra.

But, according to Fiorani, GM’s list of upcoming electric pickup trucks will begin with a new battery-powered utility vehicle for an unconfirmed brand that is believed to be the reborn Hummer.

In a previous interview with Roadshow, Fiorani said that among the brands GM has lined up to receive electric utility vehicles, a certain “M-brand” is included and is assumed to begin production in late 2021. It will be followed by an SUV in 2023, both of which will be built at the Detroit-Hamtramck facility.

GM declined to comment on the reports.

Regardless if GM’s 2021 electric pickup turns out to be a Hummer, however, Fiorani sees the electric crossover and SUV segment getting even more crowded in the next couple of years.

“In addition to the Cadillac, GMC, and Hummer models, Ford will introduce an electric-F-150 along with a Lincoln SUV. Upstarts like Rivian, Bollinger, StreetScooter, Atlis, and Hercules are attempting to break into this market as well, and that’s not even including the electric crossovers and companies converting existing vehicles,” he said.