How Do They Get Cars in the Mall?

Malls are a great place for manufacturers to show off their new car models to shoppers. But have you ever wondered how they get the cars inside?

The simple answer is they drive them right in. If a car is inside a mall, there’s likely a special door meant for large, bulky items that allow it to enter. Disassembling a vehicle and reassembling it inside simply isn’t an option. Doorways don’t always occur to us as driveways, but some glass-paned double doors can allow sufficient room to allow a car to enter. Sometimes, mall staff can remove the doors to allow for more room. However, this can be a laborious task. Luckily, this is almost always done late at night or early in the morning when the mall is closed and there are no people to see the process.

Driving the cars into the entrance and through the mall’s corridors can also be challenging. Thus, car dealerships coordinate closely with mall staff to help open the doors and guide the car. Drivers typically drive the car at a snail’s pace to ensure they don’t bump into something and damage the car.

A car displayed on a floor higher than the ground floor can also raise the same questions. If the mall building connects to a parking building, there might be a pathway that allows a vehicle to enter from there.

Why Display Cars in the Mall?

Many automakers display their cars in malls to take them closer to potential buyers and take advantage of these benefits.

High Visibility

Placing vehicles near places with lots of foot traffic, such as the mall’s entrance or by the escalators is an excellent way to give them some extra attention. The more people see them, the higher the chances of attracting potential customers and closing deals.

Customers Can Interact With Them

Customers are free to interact and engage with the display vehicles in malls.

While they can’t drive the cars, they can enter and get a feel of their interiors. This effectively gives people a preview of what it’d be like to own the vehicle, making them more likely to buy it.

More often than not, car displays in malls also have fliers, banners, digital displays, and other materials to help customers learn more about the vehicles up for sale. This helps people learn more about the vehicle without the intrusiveness of car dealers.

Raises Attention for New Models

A great way to hype up new car models is to showcase them at the mall. This lets potential customers check out the new vehicle without having to drive all the way to a dealership.

Displaying cars in a mall is also a good way to gauge the public’s interest and see whether or not people approve of the model. Sometimes, car manufacturers place a spokesperson or a representative on-site to accept feedback.

Stress-Free Shopping Environment

Dealerships can be stressful environments because car sellers tend to compete with one another to make sales. This isn’t the case with malls.

In public displays, passersby are free to inspect new models at their leisure. Because there’s less pressure, potential customers will have more pleasant and positive experiences, making them more likely to purchase the vehicle.