America will have to say goodbye to the Honda Fit.
The Japanese automaker recently announced it will be discontinuing sales of the model in the United States despite the upcoming release of a new global model. Its production in Mexico will be halted, meaning there will no longer be a new Honda Fit sold anywhere in the U.S. after the 2020 model year.
With the exit of the hatchback, Honda’s assembly plant in Mexico will now channel its efforts in ramping up the production of the HR-V crossover.
The Honda Fit first entered the U.S. automotive market in 2007 and has since won several awards for its space efficiency and being “fun to drive.” However, the automaker was forced to reconsider further production of the model due to slowing sales.
This year, Fit sales are down 19%, tallying just 13,887 units sold in the last six months. In 2019, the model sold a total of 35,414 units, which is just about one-third of the HR-V crossover’s total sales of 99,104 units. It also doesn’t help that the HR-V is deemed more profitable with a retail price of $22,040 compared to the hatchback’s $17,145.
With the exemption of the U.S., Honda will push through with the launch of the fourth-generation Fit in other global markets such as Europe and Japan.
Some 2020 Honda Fit cars, however, will continue to be sold in U.S. dealerships for the next few months. But once supplies run out, customers looking for an entry-level Honda vehicle similar to the Fit will have to check out the Honda Civic or HR-V instead.
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