A year after its return, the Chevrolet Blazer is now a marketing success for the automaker. So much so that Chevrolet continues to get thousands of customers at dealerships, looking for a unit. But this is where it becomes a bit of a problem.
Based on information gathered by GM Authority, General Motor’s (GM) inventory for the Blazer was down to its last 28 days as of September 1. In short, stocks at dealerships are way below the ideal 60-day vehicle supply due to high demand, low supply, or perhaps both.
The current situation is partly attributed to the company’s two-month break in production due to the coronavirus pandemic. And with only a 28-day supply available at dealer lots, high demand for the Blazer is expected to continue for the time being.
According to the latest number, the sales for the Blazer went up by a staggering 183% for the first six months of 2020 compared to the same time period in 2019. Outside the United States, sales in Canada also registered an uptick.
Unfortunately for interested buyers, whose local dealerships may be running out of supply, there is nothing GM can do at the moment. Although the company may be able to increase production at its Ramos Arizpe Assembly facility in Mexico, it will take time to fully replenish depleting inventory at the dealers.
If anything, a good enough option would be to also begin Blazer production at GM’s Spring Hill, Tennessee plant. The hot-selling model was originally planned to be built here, but Chevrolet’s parent company decided to move it to Mexico so Spring Hill can focus on the GMC Acadia and the Cadillac XT5.
Right now, it remains to be seen how GM plans to mitigate the impact of a low inventory for the overall sales of the Blazer.
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