Getting a Grip: WeatherTech’s New Truck Bed Mat (Live at SEMA 2023)

Reading Time: < 1 minute

Summary

WeatherTech®'s Rick Herman joins the In the Garage Automotive Podcast during SEMA 2023 to discuss new truck bed liners and storage solutions designed to protect truck owners' investments, including a custom-fit bed mat to grip cargo and a modular storage system to customize cargo areas. Rick explains how WeatherTech® uses patented injection molding and American manufacturing to create innovative accessories that solve common truck owner problems better than competing products.

Episode Highlights

Reasons why truck owners buy accessories like bed liners – to protect, clean, and organize their valuable truck investment
Evolution of truck bed liners over time, from basic rubber mats to drop-in liners to newer thermoform and injection molded options
WeatherTech® recently developed a new digitally measured injection molded bed mat for F-150 trucks that precisely fits the truck bed, has a special texture to grip cargo, and buckles to stay in place
WeatherTech® has patented injection molding equipment and process to make these bed mats that no other company offers
Issues with other bed liners like letting humidity/moisture build up and cargo sliding around
WeatherTech’s commitment to quality manufacturing and innovation in America
Overview of WeatherTech®’s new modular truck storage system called the CargoTech that works with wood boards to make customizable cargo boxes

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