Ford Focuses on Building Families for Mustang, Bronco Nameplates

As the automotive market in the United States continue to revolve around pickup trucks and bigger vehicles, more and more automakers are forgoing their sedans to focus on developing trucks and crossovers.

One of the companies that has steadily made changes in its lineup is Ford Motor Co. The brand’s traditional sedans have taken a backseat in lieu of the Mustang and Bronco line around which the
company is building a family of vehicles. Other than the Mustang, which is described as the only traditional car with a future in North America, Ford has previously announced it will no longer develop
new generations of its other sedans such as the Fiesta, Focus, Fusion, and Taurus.

The two iconic nameplates are growing to become some kind of sub-brands for Ford, with variants that come in varying body styles without veering too far away from the original look. The current generation of the Ford Mustang was launched globally and includes performance versions like the Shelby GT350 and Shelby GT500. It is also expected to come up with a performance electric vehicle in 2020 under Ford’s EV platform, as well as a Mustang hybrid to be released sometime in the future.

Another nameplate being leveraged by Ford is the Bronco, a rugged SUV returning for the 2020 model year.

The new Ford Bronco will share the same underpinnings as the midsize pickup Ford Ranger and will be available in two-door and four-door variants, as well as rear- or all-wheel drive types. Its doors and roof will also be removable like that of the Jeep Wrangler.

The upcoming Bronco will be equipped with a 2.3-liter turbocharged four-cylinder engine and possibly a 2.7-liter EcoBoost V-6 mated to a 10-speed automatic transmission. Aside from the rugged Bronco, the Blue Oval is also reportedly releasing a compact crossover known as the “Baby Bronco.” It will be based on the Ford Escape with off-road capability.