When Chevrolet launched the Trail Boss trim level for its Silverado 1500, the brand probably didn’t expect too much. Fast-forward to the second half of 2019, sales of the off-road version of the well-loved Silverado truck has reached levels that are a surprise to many, possibly including GM.
As response to the growing demand for the trim level, GM Authority said that the automaker will be doubling production of the Silverado. But aside from the original Trail Boss trim, General Motors will also start offering the Custom Trail Boss and LT Trail Boss levels to consumers.
While the base model 4.3-liter V6 LV3 EcoTec3 and 5.3-liter V8 L82 EcoTec3 will continue to be available, the brand will also offer the 6.2-liter L87 V8 engine for the new trim levels. This top-of-the-line engine makes 420 horsepower and 460 lb-ft of torque, giving more power to the off-road-oriented Silverado 1500.
With the inclusion of a larger engine, Chevrolet could take advantage of the success of the Trail Boss in the market as it goes up against the Nissan Titan Pro-4X, Ram 1500 Rebel, and Jeep Gladiator.
And although it seems like the truck industry is becoming more and more expensive with all the luxurious trims and add-ons being introduced by manufacturers, sales are not likely to slow down as consumers still prefer a bigger cargo capacity that recreational vehicles do not offer.
The Silverado Trail Boss is the first Chevrolet pickup truck to get the full off-road treatment with a factory lift on the specialty shock absorbers fitted to the model. It also comes with a locking rear differential, skid plates, and 18-inch wheels wrapped in off-road tires.
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